News & Articles
New Website and Unified Branding to Better Serve Our Customers
march 5, 2025
We are excited to announce that our new and improved website is now live! This launch marks a significant step towards a unified nationwide brand identity and reinforces our ongoing commitment to providing trusted material handling and aerial equipment solutions while ensuring a seamless customer experience across all locations.
The new website, www.nlt.com, serves as a unified online home for all National Lift Truck companies, including National Lift Truck, Inc. in Illinois, National Lift, LLC in Tennessee and New York, and National Lift of Arkansas. Prior to this update, the companies operated separate websites—nationalift.com, nlofa.com, and nlt.com—for the different regions.
Designed with enhanced content and functionality, improved navigation, and a modernized look, the site makes it easier than ever for customers to explore our extensive range of equipment, services, and solutions, no matter where they are located. Whether customers are looking for new or used equipment, rental options, service and maintenance solutions, or parts and accessories, the new nlt.com makes it easier than ever to find what they need.
In addition to the website launch, we are transitioning to a consistent brand and logo across all National Lift Truck locations. Over the next several months, our Tennessee, Arkansas, and New York operations will fully transition to the National Lift Truck branding and logo currently used at our Illinois locations. This update reflects our dedication to providing a cohesive and recognizable identity while maintaining the trusted service and expertise our customers rely on.
“This website launch and brand update are key milestones in our continued growth and commitment to serving our customers better,” said Jeff Scott DuBose, National Lift Truck President. “With a more user-friendly website and a unified brand identity, we are making it easier than ever for businesses to connect with us, explore our offerings, and receive the exceptional service and flexible solutions that set National Lift Truck apart.”
As a trusted partner for industrial, commercial, and construction businesses, National Lift Truck remains dedicated to delivering personalized service, flexible solutions, and industry expertise. Our brand refresh and digital transformation reinforce our core values of integrity, responsiveness, and customer service excellence, ensuring we continue to meet the evolving needs of our customers.