Marketing Content Specialist

Job Description

As a Marketing Content Specialist at National Lift Truck, you will play a key role in supporting and scaling marketing efforts across multiple locations and business lines within our growing business-to-business (B2B) material handling equipment rental, sales, and service company. 

This is a hands-on, high-impact position where you’ll work directly with the Marketing Manager to develop and execute print, digital, and content-driven marketing initiatives that support the sales funnel, strengthen the brand, and communicate value to business audiences.

If you are a self-starter who enjoys both creating and improving, thrives in a collaborative but independent environment, and wants to grow your skills and build your career in marketing, we invite you to join our family-owned company that values hard work, supports your development and encourages long-term growth.

Duties & Responsibilities

Content Creation (Graphic Design, Photo/Video Capture, Copywriting)

• Create engaging B2B content across digital and print (blog posts, case studies, emails, social media posts, website content, articles, product descriptions)
• Design marketing materials including brochures, ads, one-pagers, and social graphics
• Capture and edit photo/video content from job sites, equipment, and company activity
• Conduct industry research and translate technical or industry-specific topics into clear, valuable customer-facing content.

Social Media & Digital Presence

• Support and grow company presence across LinkedIn, Facebook, YouTube, and Instagram
• Plan, create, and publish organic and paid social content
• Monitor engagement and respond to comments/messages
• Track performance and share insights to improve reach and lead generation

Website, SEO/GEO & Lead Support

• Update website content, product catalog, create landing pages
• Support SEO/GEO efforts including keyword research and on-page content updates
• Monitor website performance using tools like Google Analytics
• Assist with managing inbound leads and website form submissions

Marketing Execution & Coordination

• Execute marketing campaigns and projects based on direction provided
• Maintain organized content library and marketing assets
• Ensure consistency with brand voice, messaging, and visual standards
• Assist with trade shows and marketing-related events as needed
• Manage branded product inventory and distribution
• Support employee engagement initiatives and internal communications

Qualifications & Skills

• 1-3 years of experience in marketing, content creation, or related field (coursework and internships included)
• Bachelor’s degree in marketing, Communication, Business Administration or related field preferred
• Strong graphic design and copywriting skills
• Photography and video editing skills
• Excellent verbal and written communication skills
• Self-motivated with the ability to work independently and within a small team environment
• Strong organizational and time management skills
• B2B experience, or familiarity with equipment rental/material handling industry is a plus

Tools & Experience

• Canva, Adobe Creative Suite, or similar design software
• Familiarity with social media platforms (Facebook, LinkedIn, YouTube)
• Microsoft Office (Excel, Word, Outlook)
• Meta Business Suite & Ads Manager experience (a plus)
• Google Ads (a plus)
• WordPress or similar website platforms (a plus)
• Salesforce or other CRM software experience (a plus)
• Google Analytics or SEO tools (a plus)
• Familiar with AI tools like ChatGPT (a plus)

What Success Looks Like in This Role

• Content is accurate, on-brand, and aligned with direction provided
• Marketing materials are consistently created and delivered across channels
• You become a reliable go-to for executing marketing initiatives
• Projects are completed on time with minimal follow-up

Work Environment & Schedule

• Company headquarters in Franklin Park, IL
• Full-time, Monday – Friday
• Office environment connected to the service and rental shop
• Occasional local travel to industry events & job sites
• Small-team, collaborative work environment

Compensation & Benefits

• Salary- $50,000-$60,000/year + bonus opportunities
• Profit sharing
• 401k company match
• Health, dental, life, vision insurance
• Paid time off
• HSA/Flexible Spending Account
• Short-term & Long-term disability insurance

Similar Job Titles: Marketing Coordinator, Marketing Assistant, Digital Marketing Specialist, B2B Marketing Specialist, Content Marketer, Marketing Associate, Marketing Content Coordinator