Leadership Team

Perry DuBose

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Title: CEO


Bio: Perry DuBose worked alongside his father and founder William Perry DuBose in all aspects of the business after returning from a tour in Vietnam in the United States Marine Corp. He attended college in Sacramento, California. Perry quickly assumed responsibility for management of all operations of the company.

As the company grew so did the number of employees. Today the combined companies employ approximately 200 employees.

Throughout his tenure, Perry has been instrumental in developing new customers, products, services and expanding the geographic footprint of the organization from one location, to now six. Today, he provides strategic direction and insight to the executive management team across the National family of companies.


Years of Service: 48


Interesting Fact: Perry enjoys golf, hunting, fast cars and working at the family farm.

Jeff Paul DuBose

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Title: President


Bio: Jeff Paul joined the company in 1976 after graduating from Northwestern Military and Naval Academy in Lake Geneva WI. Throughout his tenure, Jeff has been instrumental in developing new customers, products, services and expanding the geographic footprint of the organization from one location, to now six. Today, he provides strategic direction and insight to the executive management team across the National family of companies. Jeff is actively involved in MHEDA.


Years of Service: 40


Interesting Fact: Jeff enjoys playing guitar, drums, spending time at the family's farm, fishing, boating and riding Harley Davidson motorcycles.

John Shahinian

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Title:  CFO


Bio: Under construction


Years of Service: 22


Interesting Fact: John is a huge Disney fan and enjoys spending time in Florida.

Tom Smith

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Title: General Manager


Bio: Tom worked in the aerial lift and material handling industry for 33 years. He joined National Lift Truck in 2000 to transform company from a rent-to-rent business model into a rent-to-sell philosophy. He was born and raised in Milwaukee, WI; married to Brenda Sterling Smith with six children and currently resides in western suburbs of Chicago. He holds a Bachelors degree from the University of Wisconsin, Milwaukee. Tom is also the Past President of the Illinois Equipment Distributors Association, and actively involved in MHEDA, ASA and ARA.


Years of Service: 16


Interesting Fact: Tom enjoys wildlife, travel and sports photography. He also loves spring fishing on the Wolf River and fall deer hunting in Iola, WI. 

Bruce DeFord

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Title: Fleet Operations Manager

Bio: Bruce is a home grown success story for National Lift Truck. In the beginning of his career he started working on the dock. Since then he has focused on professional development and mastering the the science and art of equipment rental operations. He currently manages our growing fleet of 2,500+ pieces of equipment and a large team of employees.


Years of Service: 19


Interesting Fact: Bruce has seven children and once worked as a DJ at a Jazz radio station.
Steve DuBose

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Title:  Director of Strategy and Innovation

Bio: Steve grew up in the material handling industry and started working at National Lift Truck during summers at the age of 11. Since then he spent 10 years moving around the different departments learning all facets of the business. After 10 years of service he left the company to gain a new perspective on life & his career and began working in the tech industry. During this time he gained great insight and knowledge on corporate strategy and executive leadership. Recently at the end of 2014, he rejoined the National team to help lead the National family of companies to new heights.


Years of Service: 11


Interesting Fact:  Steve was a student at St. John's Northwestern Military Academy as a second generation "old boy".
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